The general purpose of a speech is important because it is the foundation of a speech. According to the textbook a general purpose is the speakers intention to inform or persuade listeners or to communicate some person or occasion.
- The general purpose of a speech to inform is to share knowledge with listeners
- The general purpose of a speech to persuade is to advise listeners what to believe or how to act and to offer them reasons to follow such advise.
- The general purpose of a ceremonial speech is to commemorate the meaning and/ or importance of an occasion, event, or person. Ceremonial speeches include eulogies, toasts, after-dinner speeches, and tributes.
An example of a general purpose is, my speech on the advantages of online learning. My general purpose for my speech will be to inform my audience.
Public Communications 