In this chapter I chose to write about the meaning of demographics and the importance of demographics to speeches. Demographics is the general characteristics of listeners including age, gender, sexual orientation, education, race and ethnicity, socioeconomic background, and group affiliations. When planning a speech it is important to know about the audience and to adapt the message to the audience. The message will only get through the audience if they can relate to it and understand it. In public speaking, you are speaking for and to your audience; thus, understanding the audience is a major part of the speech making process. For example , you can not have a speech about social media celebrity influence in front of an audience who are in there 60s. An ideal audience will be ages 18-40 and who are interactive in social media.
Public Communications 