Chapter 14 Persuasive Speaking

The third stage in the persuasive process is agreement. Agreement is when listeners accept a speaker’s recommendations and remember their reasons for doing so. While listeners are listening to your speech there should be a series of affirmations such as, ” he/ she is right”. ” That’s striking evidence; I didn’t know about that”, ” I believe this plan will work”. You as the speaker must grasp your listeners attention as well as persuade them to be on your side.

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