Doublespeak is a form of speech that is deliberately euphemistic, ambiguous, or obscure language. Doublespeak are words that point in the direction opposite from the reality they supposedly describe. Leaders doublespeak when they want to mislead their listeners to advance their own agendas.
Some examples of doublespeak are:
- “Negative cash flow” instead of “broke”
- “Enhanced interrogation” instead of “torture”
- “Shabby chic” instead of “old and worn”
- “A bit shaky” instead of “very poor quality”
Public Communications 