“Categorical design arranges the main ideas of a speech so that they reflect major topics or points of emphasis”. The structure of a speech includes specific purpose, thesis statements and main points. For example :
Specific purpose: To persuade readers that online learning is better than learning in a classroom
Main points 1: benefits of online learning
2: Statistics on the success of online learning
3. disadvantages of learning in a classroom setting
“Chronological presentations are effective when speakers keep their presentation of events simple, in the order in which they occurred, and related to the specific pur- pose of the speech”.
Public Communications 